WHAT YOU GET?
This 12-week immersive program guides you through the brand strategy process, one week at a time.
The Bootcamp environment is developed to support you through the process, step-by-step, to build a brand strategy your clients will pay a premium for.
How To Reposition To A Brand Master
How To Use Strategy As Your Edge
How To Lay The Brand Foundations With Substance
How To Strategise A Unique Position Like A Master
How To Influence With Psychology And Neuroscience
How To Develop A Human Personality With Science
How To Craft A Compelling Message With Emotion
How To Develop Storytelling For Modern Marketing
How To Hook Your Audience From The First Touch
How To Craft An Unforgettable Identity From Strategy
How To Build A Brand Presence That Engages
WEEK 01
Brand Strategy Mindset
Discover the psychology and structure behind brand strategy to show up as the best strategist and consultant you can be.
WEEK 02
The Brand Within
Develop the internal brand compass that shapes what you believe, where you’re going and what your brand is committed to.
WEEK 03
Audience & Competitor Research
Uncover your target market, bring them to life and analyse your competitors who are already serving them.
WEEK 04
Differentiation Strategy
Find gaps and opportunities left by your competitors and develop a difference that will act as your competitive edge.
WEEK 05
Pyschology And Neuroscience
Discover the science behind brand strategy and learn how to leverage psychology to build brands and persuade clients
WEEK 06
Brand Archetypes And Personality
Develop a tangible personality using archetypes and bring it to life so your brand feels like a tangible human entity.
WEEK 07
Brand Messaging Framework
Craft a brand messaging framework of key messages that will act as a coms guide and shape your brand image.
WEEK 08
Brand Storytelling Framework
Develop a storytelling framework of micro stories with a structure used by best-selling authors and Oscar winning film makers
WEEK 09
Brand Naming, Tagline And Hooks
Craft a strategic brand name and tagline to encapsulate your brand position and engaging hooks to draw your audience in.
WEEK 10
Visual Identity Development
Bring your brand to life visually, using your strategy as the basis for creative direction and visual identity design.
WEEK 11
Brand Guidelines Development
Distil and document your brand strategy to develop a Brand Master Guide as a rule book and directive for all brand communication.
WEEK 12
Brand Strategy Delivery
Deliver your final Brand Master Guide by submitting for evaluation with guidance and feedback from your coach.
