Ryan Deiss Script a High Converting Video Sales Letter

What You’ll Learn

DigitalMarketer’s Tested & Proven Video Blueprint
We’ve seen the good, the bad, and the just plain ugly when it comes to VSLs. We’ve also spent hundreds of thousands of dollars testing every type of Video Sales Letter imaginable, so we know what works and (more importantly) what doesn’t….and you’re going to leverage all of this tireless research to craft a video that sells your product, quickly and effectively.

High-Impact Strategies You Can Implement For Your Business In Hours…Not Weeks.
The process of shooting a proper VSL used to take WEEKS. Luckily, things have changed.

We’ll take you, step-by-step, through the process of scripting, recording, and optimizing your video sales letter…all in a matter of hours. Not days and certainly not weeks. This workshop is meant to expedite the process of crafting a sales video and save you valuable time.

Options for Every Type of Business
Learn the 5 types of VSLs that are absolutely, 100% proven to convert. You’ll be able to pick and choose which ones you want to leverage for your business. Mix and match styles to make your ideal sales video, or stick to one you’re most comfortable with–it’s completely up to you.

And don’t worry…if you’re terrified of being on camera, there are multiple VSLs that do not require your image to be on the finished product

In this workshop you’ll craft a Video Sales Letter (VSL) that sells your products and services. You’ll learn decades old copywriting principles and apply them to the most modern of selling tools: digital video.

Even if you’re already using video to drive sales, chances are you’re not using it to its full potential. Learning how to leverage Sales Videos will give any marketer an edge over the competition.

In this hands-on training, you’ll learn how to use this highly scalable platform to grow your audience and your business with engaging videos that deliver personalized, 1-on-1 experiences to your customers.

Script a High Converting Video Sales Letter Breakdown

Part 1: Core Concepts of Video-Based Selling
Learn the core concepts of Video Selling by looking at prime examples of what a video sales letter SHOULD look like, the five types of successful sales videos that are practically guaranteed to convert, and why video selling works better than just plain text.

Part 2: Scripting Your Video Sales Letter
DigitalMarketer Co-Founder and CEO Ryan Deiss will walk you through a step-by-step plan for quickly rolling out a Video Sales Letter that aligns your brand with your new leads, makes a strong impression, and converts these new leads to buyers of your products or services.

Part 3: Recording and Hosting Your Video
We take you, step-by-step, through the entire process of recording your newly written script…even if you are working with a shoestring budget (or NO budget at all…). Basically, we’ll show you our tips and tricks for recording your video with your highest ROI in mind.

Part 4: Optimizing Your Video Sales Letter
Whether you’re using Wistia, Google or any other video analytics tools, we’ll show you the 5 key video metrics to analyze while optimizing your Video Sales Letter (and why each one absolutely MATTERS). PLUS, you’ll learn the 6 VSL elements worth testing and how you can optimize each one on the fly.

Author: jacob