Big surprise, I’m selling a course on how to run video ads on YouTube. You couldn’t see that coming, could you?
Actually, I’ve been asked countless times “when are you coming out with a course on paid advertising”? And I always said it wasn’t on my roadmap.
So why am I doing this course now? First, because the cost difference between YouTube ads vs. all of the other guys has become beyond glaring.
And not enough people know about this.
And second because “other” training out there on YouTube videos ads is insanely over-priced (think $1,000+ courses). I’ve always told it like it is and I’ll do it again here; if you’re spending that much on a YouTube course, you’re getting screwed by slick marketers.
So I finally decided to publish my own YouTube ads course. And I decided to make it for the regular person…the person who is tired of hearing all of the big-money-for-nothing-promises, doesn’t have time or money to burn and just wants someone to show them what to do without any B.S.
If that sounds like you, then this course is for you.
No Experience Necessary No Fancy Video Stuff Needed And Yes, YouTube Ads Will Work For “Your Business”
Probably the biggest reason why people don’t run YouTube ads is that they are afraid of making videos. Or they don’t know how. Or they think they’ll suck at it.
Well, here’s the good news.
You don’t need to be experienced with video. You don’t need a bunch of expensive stuff. You don’t need talent. You don’t need to be a techie. You don’t need to be artsy. And you don’t need to be a pretty, 20-something-year-old girl.
That’s because the ads that tend to work best on YouTube are simple, honest and transparent videos with little or no production value. In other words, they don’t look like slick ads you see on TV…they look like videos made by a regular person being honest.
That means…literally…you can make profitable YouTube ads with just your smartphone. Typically, the more “un-ad-like” your videos look, the better off you’ll be. In fact, one of my best-performing ads was simply a video of a kitten trying not to fall asleep (shot on an ancient iPhone 5).
And if you’re worried that YouTube ads won’t work for your business…either because you have a local business, deal only with business-to-business clients or something else…don’t be.
Whatever type of business you have, your customers are still people. And YouTube has 1 billion people a day on their site, watching 5 billion videos a day. In fact, YouTube is the #1 place people go to for finding answers to their problems. So if your customers are people (and not aliens) and your business solves a problem, YouTube ads can work for you.
Got it? Okay, let me highlight everything I’ll be covering in the training:
Everything About Video Ad Setup
This is probably the most confusing part of running video ads on YouTube. There are multiple things you have to setup and hook together. And there are multiple options (that YouTube doesn’t explain very well) that you need to configure as well. So this is going to be the nuts-and-bolts part of the training. Where instead of letting you get frustrated and confused as hell with Google/YouTube apps , I’m going to show you exactly what to do, step by step. No confusion. You’ll set things up EXACTLY as I show you and be golden. I can’t understate the importance of what I’ll be sharing with you here. It’s the difference between knowing what the hell you’re doing and being lost and clueless.
Everything About Making Video Ads
Okay, I’ve already made it clear that all you really need to create video ads is a smartphone. But even then, you’re going to have tech questions. And since I’m the video guy, I’m going to answer all of your tech questions here. I’ll tell you want to use, how to use it and how to make your video ads in minutes instead of hours or days. But what’s even more important is the STYLE of your video ads. That means what you’re saying and showing and in what order. So I’m going to detail the battle-proven formats to use for your video ads. That means you’re not going to have to guess at what type of videos to make. I’m going to show you want types of videos to make, all step by step.
Everything About Ad Targeting
This is the most important part of running YouTube ads. Targeting means deciding who specifically will see your ads on YouTube. And if you get this wrong, your ads will simply be a waste of time and money. I’m going to make sure you get it right. Many people think that Facebook is the king of hyper-focused ad targeting and that YouTube’s targeting is weak in comparison. Good, let people keep thinking that. It will keep the competition low on YouTube. Because the truth is that YouTube offers laser-focused ad targeting as well. You just have to know how to do it. And that’s exactly what I’m going to teach you in this section. How to deliver your videos ads to the best audience, at the lowest cost and for the highest conversions.
Everything About Troubleshooting
Here’s a dose of honesty for you. Not every YouTube video ad you run will be successful. You’re not going to knock it out of the park every time. You’re going to have minimal successes before you have big successes. And eventually, even your best ads will stop performing well (though successful YouTube ads can run a lot longer than successful Facebook ads). So in this section, I’m going to show you how to troubleshoot what’s gone wrong. Was it something with your ad or something with your targeting? I’ll show you how to know, what to do and how to move forward so you can get back to running dirt-cheap and profitable video ads.
Everything You Need To Know For Creating and Running Profitable YouTube Video Ads Is Included
And without any bullsh**.
You’re busy. The last thing you probably want to do is spend the next month going through a course, swearing at your computer, while still not being able to figure out how to get a single YouTube video ad up and running.
That’s not going to happen with YouTube Video Ads For Regular People.
Straight up, I’m simply going to show you what to do and how to do it…so you can have your first profitable YouTube video ad up and running as fast as possible.
How fast? Everyone is different. But even if you’re the perfect storm of super-busy, super-lazy and super-distracted, you should have your first video ad running in less than a week with my training.
Everything you need to know and do is in the training. It’s all there, laid out for you step by step.
Just follow what I teach and you’ll quickly discover that everything I’ve said here is true…that YouTube video ads are far and away the fastest, easiest and cheapest way to bring traffic to your website…traffic than turns into leads and customers.